The core business of Premier Fishing SA (PTY) LTD is catching, processing and marketing fish and other marine products. This range of activities involves some 1 000 permanent and seasonal staff, as well as factories, facilities and vessels operating in three provinces. Products range from rock lobster to octopus, squid, abalone, pilchards, hake and environmentally friendly liquid fertiliser. The group has various processing plants and factories around the coast, from Port Nolloth to Saldanha, Hout Bay, Cape Town, Gansbaai and Humansdorp where EU approved processing vessels operate in the best fishing grounds between Port Alfred and Plettenberg Bay. Owned by AEEI, Premier Fishing SA (PTY) LTD is by far the largest previously disadvantaged- Black Economic Empowered (BEE) owned company in the industry.
The company focuses its attention on sustainability of marine life and belongs to an association called SAFE (South Africa Fishing Ethically). The company is also FDA (Food and Drug Administration) and HACCP (Hazard Analyses & Critical Control Points) certified.